Picanto aimed at younger age group

By Surrey and Hants News in Motors

You may think the Kia Picanto is the car most likely to be driven by your granny, and you’d be right.

But now the manufacturer is looking to ditch that blue-rinse image and target a younger age group with its suitably spiced-up city car.

Designed to attract youthful buyers, the refreshed model teams sporty looks with a more focused driving style to woo young professionals to part with their cash. But are the tweaks enough?

Well, there’s no doubt Kia has worked hard to liven things up. There’s an extended ‘tiger nose’ grille, the likes of which we’ve seen spread across the maker’s range, smart LED driving lights and a large air intake at the front.

Double wheel arches add some flair at the sides, while a ‘shark’ antenna - which initially made an appearance on BMWs - has filtered down to the city car segment for the first time.

What’s more, for added sportiness, the GT-Line specification gets some random red trim - because nothing says sporty like added red inserts - and a twin-tipped exhaust.

Kia even went as far as describing the new design as ‘sexy’ in its launch presentation. Perhaps our definition of sexy is slightly at odds with Kia’s, but we get what they’re trying to achieve. Sort of.

The Picanto is Kia’s second-best-selling model in the UK after the Sportage, so the third-generation model has a huge weight on its shoulders to perform. As it’s predominantly bought as a second car by more mature buyers, Kia thinks the new tech - such as wireless charging for your mobile, parking camera and Apple CarPlay - will tempt younger, first-time car buyers into dealers.

At just 3.6 metres long - the same as its predecessor - Kia has managed to eke out a little more cabin space by increasing the wheelbase and reducing the front overhang, but you’re still going to wish your legs were foldable if you’re sitting in the back. Up front, you’ll sit shoulder to shoulder with your passenger, but there’s ample leg room and the driving position’s comfortable.

Autonomous emergency braking - which warns then stops you if it senses a crash - as well as a smart torque vectoring system that improves handling by braking individual wheels, are also available.

It’s behind the wheel where the Picanto will divide opinion. Older buyers looking for a relaxed and comfortable ride will notice the improved suspension and capable way it deals with nasty, pot-holed road surfaces. However, the sprightly engines, quicker turn in and faster steering may make them feel a little too hurried behind the wheel. It’s these very characteristics that Kia is hoping younger buyers will appreciate.

The juxtaposition of characteristics is a trait of a car designed for a global market, where different markets want different things. In the UK, you may be more likely to find a Picanto in the bridge club car park, but in southern Europe it’ll be left abandoned outside nightclubs while its owners party the night away.

Overall, there’s a noticeable improvement in both ride and handling, largely thanks to reduced weight and stiffer body, but whether that’s suitable for you will depend on your driving style.

As this was an early test of a left-hand-drive model, sadly there were few details as to what options will feature on UK models.

The Kia UK boss explained each market is given a menu to pick from and said his team is currently working on refining what it will take.

We do know that this will follow the conventional Kia strategy of 1, 2 and 3 levels of specification and that the GT-Line, driven here, will slot between 2 and 3.

Facts at a glance

Model: Kia Picanto GT-Line, £13,000.

Engine: 1.2-litre, four-cylinder, 84bhp/122Nm.

Performance: Top speed 107mph, 0-60mph in 12 seconds.

Economy: 61.4mpg.

Emissions: 104g/km carbon dioxide.

James Baggott